An Uneven Playing Field: Why Smaller Plans Are Calling for Stronger Guardrails on Medicare Advantage Marketing
In a new blog, Laura Skopec and Carrie Graham share findings from a 2025 closed-door roundtable and interviews with 12 local and regional MA plans. The blog highlights how high and variable commissions, opaque third-party marketing practices, and aggressive sales tactics can disadvantage smaller plans, despite their important role in local innovation, community engagement, and beneficiary-centered care.